Page 3 - Discover Israel Magazine - Philippines Edition 2019
P. 3

Shalom,                                                                                      Published by:
                                                                                                                               Lishar Publlications Ltd.
                                  I invite you to have a read of the first and unique edition of our
                                  “Discover Israel” magazine that will take you through the best                               Publisher & Editor in Chief
                                  of Israeli culture, landscape, cuisine, events and more.                                     Itzhak Shani
                                   
                                  Recently we celebrated the historic visit of president of the                                Editor
                                  Philippines Rodrigo Roa Duterte, the first president of his                                  Leoni Jesner
                                  country to visit Israel. Also, we are pleased to report a growth
                                  in tourism between our countries. When we initiated our                                      Production & Graphic Design
   activities at the end of 2015 in the Philippines, around 10,000 people visited Israel, and                                  Yael Volberg
   by the end of 2018 we are expecting 30,000 to visit the country, with a more significant                                    Studio Yood - Graphic Design
   growth on the horizon in the coming years.
                                                                                                                               Editorial Coordinator
   During this period, we highlighted Israel as the Holy Land and the land of milk and honey.                                  Esther Shani
   Israel has tremendous option for tourists – historical sites, holy cities, archaeological
   sites, trendy restaurants, world class performances, fashion, hiking trails, beaches, water                                 Marketing & Sales
   sports activities, sporting events, marathons, cultural events, wineries, bird watching                                     Liron Eshel, Avi Sharon
   sites and so much more.
                                                                                                                               Editorial Offices
   In the near future, we hope to see more connectivity between our two countries, which we                                    26 Hahermon Street
   are working on already, including the launch of a large-scale campaign in the Philippines.                                  Rishon Lezion 7523826
                                                                                                                               Israel
   I believe that connections between people start with tourism and visiting each other, so I                                  Tel. 972-3-9674031
   wish to see you all in Israel and to connect with you.
                                                                                                                               Marketing & Sales
                                                                        Mr. Hassan Madah                                       Tel. 972-3-9674032

                                                                                  Director, Israel Ministry of Tourism Office  Email
                                                                                               India & Philippines             itzhak@lishar.co.il

                             To know more, www.israel.travel                                                                   Website
                                                                                                                               www.lishar.com
                                          marketing-ph@goisrael.gov.il
                                                                                                                               © All rights reserved.
                               Eat, Drink, Play, Repeat 4
                               Dead Sea - The World's Largest Natural Spa 8                                                    Commercial or any other use
                               Authentic Middle Eastern Cuisine 10                                                             of the material contained in this
                               Captivating Israel 12                                                                           magazine is prohibited except
                               Valley of the Miracles of Jesus 16                                                              by prior written permission of
                               Tel Aviv - The Fashion Capital of Israel 20                                                     the publisher.
                               Purity and Holiness at the Jordan River 22                                                      The content of the
                               Small is Beautiful 24                                                                           advertisements in this issue
                               A Personal Journey Down Via Dolorosa 26                                                         of Discover Israel Magazine is
                               Israel's Best Year-Round Festivals and Events 30                                                the sole responsibility of the
                                                                                                                               advertisers.
DISCOVER ISRAEL 3
                                                                                                                               Front Cover: Dead sea salty
                                                                                                                               shore. Wild nature. Tropical
                                                                                                                               landscape. Summertime.
                                                                                                                               Photo: Shutterstock
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