Page 3 - Discover Israel Magazine - UK edition 2017

Shalom, Published by:
Lishar Publlications Ltd.
Over the past four years, many wonderful things have happened, including the launch
direct flights with Monarch Airlines to Tel Aviv and Eliat, and the arrival of several new Publisher & Editor in Chief
hotels along with a host of celebrities visiting Israel from Dame Helen Mirren to Kim Itzhak Shani
Kardashian and Aerosmith.
It’s an exciting time to travel, especially to Israel, where the warmth of the country – in Editor
terms of its people and weather - is enchanting. Sarah Yarkoni
Our latest offer, Two Cities – One Break, has launched the first in a series of campaigns,
showcasing Tel Aviv (Israel’s ultramodern nonstop city) alongside Jerusalem (the Production & Graphic Design
eternally inspirational city with over 3,000 years of history). The campaign will be run Yael Volberg
on a wide variety of media platforms, from magazines and internet to TV. This campaign Studio Lishar Publications
will be expanded throughout 2017, highlighting all of the exciting components you expect
from a holiday in Israel: from food, shopping and family attractions to relaxing spa Editorial Coordinator
experiences and the historical grandeur that is so unique to Israel. Esther Shani
We look forward to welcoming you and your families to Israel.
For more information, visit uk.thinkisrael.com or citiesbreak.com for great offers and Marketing & Sales
upcoming events. For up-to-the-minute fun and facts, like our page on Facebook and Liron Eshel, Avi Sharon
follow us on Twitter @visitisrael.
Editorial Offices
Sincerely, 18 Jabotinsky Street
Rishon Lezion 75229
Naama Oryan-Kaplan Israel
Tel. 972-3-9674031
Director UK & Ireland Fax: 972-3-9674035
Israel Government Tourist Office
Marketing & Sales
To know more, call 0207-299-1100 Tel. 972-3-9674032
or visit uk.thinkisrael.com
Email
Taste of Israel 4 info@lishar.co.il
Mad about Jerusalem 8
Master Market 12 Website
Surfs You Right - Spend a Day at the Beach 14 www.lishar.com
The Israel Bike Trail 16
Two Cities - One Break 20 © All rights reserved. Commercial
The Dead Sea - The World's Largest Natural Spa 24
Small is Beautiful 26 or any other use of the material
Every Stone in Akko Has a Fascinating Story 28 contained in this magazine is
prohibited except by prior written
permission of the publisher.
The content of the advertisements
in this issue of Discover Israel
Magazine is the sole responsibility
of the advertisers.

Front Cover: Tel Aviv skyline
Photo: Thinkstock