Page 3 - Discover Israel Magazine - UK edition 2018

Shalom, Published by:
We invite you to enjoy this vibrant magazine that reflects the Lishar Publlications Ltd.
diverse and dazzling country we hold so close to our hearts –
Israel. Publisher & Editor in Chief
2017 has been an interesting year in the travel industry and Itzhak Shani
has brought many changes. I’m pleased to say that the number
of tourists to Israel is on the rise, and with the planned new Editor
airport just 20 minutes from Eilat, we look forward to seeing Sarah Yarkoni
those numbers increase even more in 2018 and beyond.
I’ve been in the UK for several months now, and during this time I have meet many people Production & Graphic Design
who tell me that a trip to Israel is on their bucket list. While that’s always wonderful to Yael Volberg
hear, a bucket list is a lot like a dream, almost tangible but just ever so slightly out of Studio Yood - Graphic Design
reach. With the New Year so close, it’s time to make a New Year’s resolution to take that
bucket list and make it a memory. Make this year, a year to remember. Editorial Coordinator
Our current campaign, Two Cities - One Break is set to continue into 2018, with many Esther Shani
exciting activities planned across a wide variety of media platforms, showcasing all
the wonderful elements that you expect from a visit to Israel. A cosmopolitan, modern, Marketing & Sales
thriving country set against the Eastern Mediterranean, with the majestic backdrop of Liron Eshel, Avi Sharon
5,000 years of history intertwined in a rich tapestry of cultural and heritage, topped off
with a healthy dose of good food and award-winning wine! Editorial Offices
We look forward to welcoming you and your families to Israel very soon. 18 Jabotinsky Street
Rishon Lezion 75229
Sharon E. Bershadsky Israel
Tel. 972-3-9674031
Director UK & Ireland Fax: 972-3-9674035
Israel Government Tourist Office
Marketing & Sales
To know more, call 0207-299-1100 Tel. 972-3-9674032
or visit goisrael.com
Email
The Friendliest Desert on Earth 4 info@lishar.co.il
Israeli Passport: 70 Years of Tourism 8
Ecotourism in the Most Beautiful Desert in Israel 14 Website
It’s Hot in Eilat! So Eat, Drink and Be Merry! 18 www.lishar.com
Two Cities - One Break 22
A Selection of Fun Events in 2018 across Israel 25 © All rights reserved. Commercial
Secrets and Stories from the Galilee 26
Corner of Balfour and Herbert Samuel 30 or any other use of the material
contained in this magazine is
prohibited except by prior written
permission of the publisher.
The content of the advertisements
in this issue of Discover Israel
Magazine is the sole responsibility
of the advertisers.

Front Cover: Nahal Zin
Photo: courtesy of Ministry of
Tourism. Photographer: Tal Glick