Page 20 - Discover Israel Magazine - Philippines Edition 2019
P. 20

The Sarona complex

Jaffa's Flea Market. Photos: Guy Yechiely Photo: Shutterstock

                                   Jaimi Silverberg

              A boutique in Jaffa  With such a wide variety of                         Jaffa
The Hatachana Compound                                    markets and malls, it’s no
                                                          wonder Tel Aviv has been     Old Jaffa is one of the most ancient port cities
                                                          crowned the fashion capital  in the world, filled with history and culture.
                                   of Israel. Whether you’re looking for local         A stroll through the narrow and winding
                                   craft, unique souvenirs, handmade jewelry or        alleyways, interspersed with golden historic
                                   everyday retail therapy, this Tel Aviv shopping     stone buildings, will leave you in jaw-dropping
                                   guide has you covered!                              awe. People love to wander through the many
                                                                                       art galleries this picturesque port has to offer.
                                   Sarona                                              Maskit, Israel’s re-born fashion house, is
                                                                                       located here. Founded in 1954, Maskit is a
                                   Sarona is one of the trendiest shopping             luxury fashion brand founded by Ruth Dayan,
                                   areas in Tel Aviv. Located in the heart of the      the former wife of late General and Statesman
                                   city, this complex is perfect for an outdoor        Moshe Dayan. Though sold internationally
                                   shopping experience. The beautifully restored       in prestigious stores such as Bergdorf
                                   buildings are home to a variety of luxury           Goodman and Neiman Marcus, what could
                                   brands, including Tommy Hilfiger, Fred              be better than entering Israel’s fashion house
                                   Perry, G-Star & Liebeskind. Sarona is also          and observing its history and vintage designs
                                   adorned by local fashion brands, upscale            for yourself? For a spot of hotel luxury, look
                                   jewelers, beauty products and a variety of          no further than the entrance of the Jaffa
                                   art galleries. The surrounding architecture         district where The Setai Tel Aviv is located,
                                   and greenery provides a picturesque and             offering a grand experience with views of the
                                   tranquil backdrop to this shopping area. A          Mediterranean Sea only one could dream of.
                                   successful day of shopping is guaranteed to
                                   work up an appetite, so be sure to explore          Neve Tzedek
                                   Sarona’s indoor food market, an 8,700m²
                                   space housing every imaginable cuisine from         Shabazi Street is the main axis of Tel
                                   all around the world!                               Aviv’s beautifully manicured Neve Tzedek
                                                                                       neighborhood. Known as Tel Aviv’s ‘White
                                                                                       City’s first’ quarter, over the years the real estate

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