Page 39 - Holyland Magazine - 2016 Edition

3. An exciting stop at Masada, the site of the water, mud and salt for pure cleansing AHAVA Dead Sea Laboratories
one of the most dramatic scenes in Jewish and health. "Then I will sprinkle clean water
history. on you, and you will be clean; I will cleanse AHAVA is the only skincare company that
you from all your filthiness and from all your is physically located on the shores of the
4. Fantastic retail therapy at the world idols” Ezekiel 36:25. Dead Sea. The Dead Sea is the home of
famous Dead Sea cosmetics brand the AHAVA brand and its founders, and
AHAVA’s factory outlet located on Kibbutz For generations the Dead Sea has attracted is a daily inspiration in the mission of
Mitzpe Shalem. millions of Christians from all over the world creating innovative and effective products
seeking more understanding of this location for consumers worldwide. For more than
AHAVA Dead Sea Laboratories for it sanctuary and gift of skin rejuvenation. 27 years, AHAVA laboratories has been
They observed the visitors’ urge to collect the studying the Dead Sea’s unique elements –
Since the establishment of AHAVA Dead Sea Dead Sea mud and water in small containers
Laboratories, our aim has been to deliver to take back home with them. This is what the mineral-rich waters, salt, mud and plant
the virtues of the Dead Sea by harnessing inspired us to establish AHAVA and our story
its most extraordinary ingredients to create is, therefore, an ongoing mission of reviving life, incorporating all its science-based
innovative and effective products for the desert by delivering the health treasures knowledge to every single AHAVA product.
consumers worldwide. Our vision is the of the Dead Sea to the whole world. Over the years, AHAVA has become the
revival of the Desert of Judea following the generic name in Dead Sea cosmetics and
Biblical prophecy. Actually, the Hebrew word Our name is associated with the Dead Sea is now sold in more than 30 countries
AHAVA means love, which is the essence of region since we are the only company located worldwide. AHAVA has three stores along
our life in the Dead Sea region. on its shores. We have three stores located the shores of the Dead Sea. Each of them
on the Dead Sea coastline, offering unique offers a special gift to all visitors who
AHAVA Dead Sea Laboratories was founded experiences to your community if you ever present their Discover Israel voucher.
in 1988 by three kibbutzim living by the visit us in the Holy Land. Check out our stores throughout Israel to
Dead Sea. They were motivated by the spirit “Purify me with hyssop, and I shall be clean; collect your free gifts.
of these biblical figures. The founders were Wash me, and I shall be whiter than snow”
driven to make the Dead Sea their home and Psalms 51:7.
work with the revitalizing minerals found in

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